About the IASC
Created by the mayors of Portland, Ore., and Vancouver, Wash., the International Air Service Committee was established in an effort to build and maintain nonstop international air service between Portland International Airport and Europe and Asia. Co-chairs Sho Dozono, president, Azumano Travel; Ted Cullen, Director of Global M&E, WHQ M&E and Travel, Nike, Inc.; and Bill Wyatt, executive director, Port of Portland head this committee of regional business and community leaders.
The committee’s recruitment efforts have demonstrated to the various carriers that international service to PDX would provide a strong market opportunity. Specific examples of those efforts included: A risk mitigation strategy by the Port of Portland; pledges of corporate support by the business community to use the nonstop international service; and co-op marketing support provided by Travel Oregon, Travel Portland and the Port of Portland. Today the team is focused on retaining the nonstop international service at PDX that provides access to global markets, and represents a significant economic impact to the region in terms of jobs and investment.
When a community is the smallest city in the country with nonstop service to both Europe (Amsterdam) and Asia (Tokyo) it can’t sit back and just hope the airline operating those routes will sustain the service.
That’s why Portland International Airport’s International Air Service Committee has launched an innovative and aggressive strategy called the “I Fly Nonstop” campaign. Created to generate support for the nonstops to Tokyo and Amsterdam, both operated by Delta Air Lines, as well as connections to most of the major business centers and tourism destinations throughout Asia and Europe, the campaign features two popular social media tools; a Facebook fan page and a blog at iflynonstop.com.
On the blog and Facebook page, international business and civic leaders, elected officials and celebrities from throughout the region will share their thoughts and travel recommendations for Amsterdam and Tokyo. There will be helpful tips on what to do, where to eat, and ways to make overseas travel easier, smarter and stress-free.
“The reality is that airlines today will cancel service that is not providing an adequate return on the investment and move the airplanes and flights to another market in hopes of better financial results,” said Sho Dozono, co-chair of the International Air Services Committee. “We literally need to use them or lose them. That’s why we feel an urgency to go the extra mile to build awareness and keep these flights here.”
Go See Tell, Inc, a Portland-based social media accelerator, developed the social media strategy.